Shop SEO basics without duplicate pages
Prepare titles, descriptions, URLs and product content for real shoppers.
Give each page a clear purpose
A product page should explain its item, and a category should explain its group. Avoid repeating one description across many pages with only the name changed. Use your own accurate specifications, uses, limitations and purchasing answers.
Write clear titles and descriptions
Write a specific title and describe the product’s useful distinction. Use brand and model names accurately. Alternative text should describe the image itself. No title or SEO tool guarantees a particular Google ranking.
Distinguish filters and languages from new content
Sorting and language settings should not create ambiguous copies of a page. Keep shared shop URLs stable. When changing a significant URL, reconcile internal links and the previous destination. Check actual indexing in webmaster tools; a different URL alone does not prove it was indexed.